Tuesday, July 19, 2011

Job Hunting

posted by Larry Weintraub
10:21 AM
Over the years I've written about how to get an edge when looking for a job. It's a subject of interest for me partially out of a life-long fear of not having a job and respect for those who go after careers that fill them with passion. I was lucky enough to know what I wanted to do when I was just a kid. I was driven to learn and ultimately build my own business. I also was very specific about what I wanted to do and mapped out a path to get there.

When I speak at universities, I always recommend that students do internships, connect with people in business, and when they interview to really go for it. I often say, odds are you are going to lose, so if you lose, lose big!

Today my friend Brad sent me a great article about Tristan Walker from Foursquare. I've met Tristan several times and he is infectious. When he speaks about Foursquare you really believe they are going to change the world. At the bottom of this post, I've dropped in a video of Tristan explaining new Foursquare innovations to me and Brad at this year's SXSW conference. But first I want to share with you this article. If you are wondering how people land those very desirable jobs at companies like Foursquare, Facebook, Twitter, YouTube, or wherever you may want to work, take some notes on how Tristan did it.

This Email Got One Stanford Student A Huge Job At Foursquare


Two years ago, a Stanford business school student named Tristan Walker sent Foursquare cofounders Dennis Crowley and Naveen Selvadurai an email out of the blue, asking for a job.

Today, Tristan is Foursquare's director of business development. During his tenure, he's built partnerships between Foursquare and huge brands such as Bravo, MTV, CNN, New York Times, NBA and Starbucks.

To celebrate the two year anniversary of the email, Tristan just published it on his personal blog, along with some notes:
Today marks two years since i sent my very first email to dennis and naveen (wow i was such a nerd! ha). naveen sent a reminder to team foursquare today and i thought i’d share it on my blog. Man, how times have changed:
 Hey Dennis and Naveen
How’s it going? Hope all is well!

My name is Tristan Walker and Im a first year student (going into my second year) at Stanford Business School (originally from New York).  Im a huge fan of what you both have built and excited about what you guys have planned for FourSquare. It is an awesome , awesome service.

I would love to chat with you guys at some point, if you’re available, about FourSquare. This year, I’m looking to help out and work extremely hard for a startup with guys I can learn a ton from. Dennis,     with your experience at Google and the Dodgeball product, and Naveen, with your experience at Sun and engineering in general, I know I could learn a great deal from you both!

Before business school, I was an oil trader on Wall Street for about two years and hated it! Moved out to the Bay/Stanford to pursue my passion for entrepreneurship and the startup world. This past spring I had the opportunity to work for Twitter as an intern and learned a ton. Solidified my commitment to working at a startup that I’m passionate about, and FourSquare is one of those startups that I believe in.

I know you guys are probably getting inundated with internship-type requests, but thought it’d be worth a shot! I can assure you Im humble and Im hungry! Let me know if you’d be interested in chatting further. I definitely look forward to hearing from you.

Stay awesome!
Tristan
@tristanwalker

———————————————————————-
tristan j. walker |  mba class of 2010
stanford graduate school of business
A few things to note here:
  • i spelled foursquare “FourSquare”…capital F and capital S….TWICE! (so taboo these days) ha. Talk about green…and who says “stay awesome!” (hilarity!)
  • i sent this email after really thinking hard about this post from Jenn Van Grove at Mashable (thx jenn!). After reading, i IMMEDIATELY started to think about the potential for merchants and brands to start interacting with customers in ways that have never been done before. I read that post in May of that year I believe and signed up that same day
  • After my using foursquare everyday for about two months I knew i had to work for the company. On July 16th i scoured the internets, found Dennis and Naveen’s emails (#crazytristan) and shot them an email right away. This was before they even had @foursquare.com email addresses (and well before our series A round).
  • This is the first of 8 emails i sent Dennis/Naveen. They both must have thought I was crazy. On the 8th email Dennis replied
“you know what, i just may take you up on some of this, are you ever in nyc?”
-dennis
You could tell he was a bit annoyed (sorry dennis! oh well…ha) I thought on it for a little bit, and replied back (something along the lines of…):
hey dennis, yeh I was planning on being in ny tomorrow [i was in LA at the time!…and no, i definitely had zero plans to be in NYC] how about we meet up live at your offices?

    -tristan
then i booked my flight that night, flew out the following morning, hung out with him and naveen for a week and one month later I was full time at good ol foursquare
  • which brings me to the last point. a lot of folks ask me how Ive been able to secure some pretty cool spots at awesome companies and my answer is always the same. “be so enamored with the product that you would work for the company even if they didnt hire you….more importantly find where the needs are within the organization and be willing to do whatever it takes to help them fill the need (work for free even!)…and MOST importantly make sure that youre filling a need that the organization doesnt have the resources to fill on its own. If a company is not willing to let a hungry, passionate, smart, unpaid advocate of the product help the organization to fill that need (when it doesnt have the resources to do it itself) then you probably shouldnt be working at the company anyway. They’re just being arrogant”…Dennis and Naveen made pretty clear that their passion was with product (and theyre the best in the world at it). I knew i could help them (without much guidance and hand holding) to think through the business opportunities / potential for foursquare. And i did it for free (for 30 days at least :)). I gained their trust, which was most important.
The past two years for me have been nothing short of amazing. Dennis/Naveen didnt have to but they gave me a shot and really did change my life. I owe those guys a ton and im truly appreciative of it all. Now, back to work…. :)
--------
And here is that video I was telling you about: 

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Monday, July 11, 2011

CEMA Presentation

posted by Larry Weintraub
5:22 PM
Thank you to everyone who saw me speak today at the CEMA (Corporate Event Marketing Association) conference. I had a great time and as promised, here are the links to some of the things I referenced in my presentation along with the whole presentation which is embedded at the bottom of this post. 

The presentation I gave is based on what I call "Social Media Now" where I share my philosophy on how to help you focus your social media efforts. 

Okay, here is the Pecha Kucha (remember, it was broken into 3 parts: innovations, brands, and resources.

BRANDS
Pecha Kucha

INNOVATIONS
1. Location Based Social - Foursquare, Facebook "Places," Gowalla, Loopt, MyTown, etc.  Yes it's all the rage.  Just understand that this is the tip of the iceberg.  Soon when you are walking by a store your phone will buzz and offer you a coupon if you come inside.


2. Social Commerce / Social Shopping - This is your Groupon, Yelp, Gilt Group, Living Social.  Flash sales that entice you to try new retailers at a tremendous discount.


3. Social Gaming - Farmville, Mafia Wars - People love playing games.  We're seeing extensions of this now with apps like SCVNGR that turn your shopping and traveling into a game.  Again, people love games!

4. Mobile - We've been waiting for the mobile explosion for years.  Thank Apple for tipping it over with the iPhone and now Google's Android software. Everything we do online is headed towards mobile.
5. QR Codes - These black and white (sometimes color) graphics are popping up all over the place.  On posters, websites, magazine ads.  You can view these through an app for your phone (just search "QR Code Readers" on your iPhone, Android phone, etc. and you'll find them for free).  They lead you to websites, videos, deals, coupons, etc.  You can change the information whenever you want it without changing the QR Code.
 
6. Video - Pay attention to video.  You've got YouTube as the leader, but you have new extensions showing up such as UStream which is live video streaming.  I recently watched Zappos do their company meeting live on Ustream. 


7. Digital and Social Immersion - Merge radio frequency identification (RFID) with smartphones and social networking and you complete the loop of total immersion in connectedness. Example: EpicMix.  See what they are doing at Vail ski resorts and you’ll get it.  Your ski pass is embedded with a unique ID.  It knows where you are, how many miles you’ve skied, it tells you where your friends are, and it provides a platform to add photos and video.  You unlock badges that automatically update to your Facebook page.  You don’t need to do anything.  Imagine the extensions to shopping, dining, and travel.

8. Square - This device helps everyone become a vendor.  It's a little device that hooks onto you iPhone and you can then swipe a credit card.  It even enables your customer to sign your phone with their finger to get a proper signature and if requested, will send you your receipt by email.



  
 





1Brands
9. Delta - This is both an innovation in technology and an innovative brand.  Commerce is coming to Facebook and we'll soon be able to buy things right on Facebook.  No need to leave. Delta is one of the first companies to embrace this concept and enables you to purchase your flight right on Facebook.

10. Levis - Last year Facebook created OpenGraph which enabled website to embed Facebook right into their sites.  Now you can experience Facebook when you are not on Facebook.  A great example of this is on Levis.com.  Go to the "Friends Store" and you can see what your friends think of those 501 skinny jeans.

11. Starbucks - One of the leading brands utilizing social media.  They have done a number of things in social media, but my favorite was the creation of MyStarbucksIdea.com which is a website created to crowdsource new ideas from customers and employees.  Over 100 ideas have come to life and tens of thousands of people have participated in creating and voting on ideas.


12. Also from Starbucks, they recently embraced the concept of Near Field Communication (NFC) which enables a person to pay for their coffee with their phone. No need to bring your wallet, just have the barista scan your Starbucks app.


13. Bose - Great example of customer service via Twitter

14. Mountain Dew - Marketing and Market Research, crowdsourced their new flavor from their community via Facebook, Twitter, video, and more.


15. Old Spice - Direct response via YouTube as a result of people Tweeting, blogging, and Talking on Facebook about the ad campaign.  Sales reportedly increased 106% during the month of the campaign.



RESOURCES
16. Blogs and Newsletters that help me stay on top of innovations in social media, specifically geared towards the small and medium business include: Social Media Examiner, Media Bistro, iMedia Connection.  Specifically I recommend Social Media Examiner, every day they publish articles specific to how you can use Facebook, Twitter, blogs, etc. to help enhance your business.

17. Blogs and Newsletters that help me stay on top of new technologies, specifically new apps, new websites, and new social networks include: Tech Crunch, Mashable, and Read, Write, Web

18. Web tools to help you see what people are saying about you (we often call these "Reputation Management" tools) include: [Free] Search.Twitter.com (for Twitter search), Ice Rocket and Blog Pulse (to search blogs and message boards), and [Paid] Radian6 (for sentiment analysis too).

19. Facebook Management Platforms.  There are many companies now that help you manage your Facebook pages, blogs, and Twitter.  This can be especially helpful if you are a major brand and you need to manage hundreds of thousands of fans and you want to add new features on a regular basis without having to constantly pay to build new apps.  These include: Buddy Media, Context Optional, Vitrue, Involver, and Hoot Suite (Hoot Suite is free where the others all cost several thousands of dollars - Hoot Suite is also not as advanced as the others and is more about managing conversations than adding new features and apps).

Breathe
20. Now relax - www.donothingfor2minutes.com - Believe it or not, there is a website where you can go and do nothing for 2 minutes.  No seriously, you need to do nothing or you FAIL!

And below is my full presentation if you want to see that too.

Thanks so much for taking the time to read this and if you saw my presentation and have any comments, please feel free to leave them here or email me at LarryW@Fanscape.com.
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