On The Radio

Last week I was on the radio.  KFWB 980 AM out here in LA.  I was interviewed by Renee Fraser and Betsy Berkhemer who have a weekly show called 2 Minutes and More.  The conversation was about social media and as I listen to it now, it sound really good.  I hope you give it a listen.

Social Media Smarts - You have heard all of the buzz words and channels, Facebook, Twitter, YouTube, LinkedIn, etc. Listen in on how to choose the right channels to leverage your brand. Although the tools are free, the human capital it takes to effectively run these tools is not - so don’t be afraid to find a consultant or communications company to help you get ahead of the pack. Caller, CEO of Fanscape, Larry Weintraub explains the four strategies you should focus on for Social Media - PR, Marketing, Customer Service and Market Research. His biggest advice - use social media to connect with your customers in a 2 way conversation - don’t just shout from the rooftops (or laptops) about your brand.  Find his white paper here.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Listen HERE