Book: Crowdsourcing Websites

I love this topic: Crowdsourcing. I'm a believer and I put my money where my mouth is. When we re-branded Fanscape with a new logo and a new website about a year ago, we used a website called Crowdspring.com to design our logo. Here's how it worked for us (and it still works the same way today): you go to Crowdspring, set up an account, and post that you are looking for someone to design a logo. Give as much input as you can, determine a price you feel comfortable with, and launch! We put a prize of $250 for our logo and within two weeks time had over 100 entries. It was amazing. And oh so simple.

The basic logo and typeface came out very close to the above logo.  At the end of the process the designer got their money and we owned the logo outright. 

Meanwhile you can do the same thing for videos, websites, even products using sites like MediaMobz.com and Etsy.com. 

What I've just explained via example is the basic concept of crowdsourcing - determine what you need and then find the right online destination to source that need. 

Next week I'll talk a bit about conversing in this area.