Book: Inisght

I started writing my book on Monday, September 8 and let me tell you, it's hard.  Every Monday I stare at the screen and I try to write.  If you've ever tried to force yourself to write, you know how hard it can be.  Especially non-fiction.  I'm trying to write down a simple to understand road map to anyone who wants to know how to do digital word of mouth marketing; a collection of tactics that will help you understand how big the social media space is and how to navigate it for the purposes of marketing products and services.  I feel good about what I've written so far, but boy, sometimes I wonder what I've gotten myself into.

To give you some insight into what I'm doing, I have this grid of social media tactics taped to a shelf in my office.  Each week I stare at it to see where I'm at.  I was just staring at it now and wow, I'm just getting started. It's daunting.

Don't get me wrong, I'm not complaining, I'm excited to put this all down, I just had to step back for a moment and recognize how hard this is.  I don't know how guys like Malcolm Gladwell and Seth Godin do it.  These guys spit out books left and right and I'm just trying to get one done.  I know, I know, it's their full time job and I'm trying to do it on the side.  Still, I envy those guys.

I've always admired people who can write for a living.  Probably because I like to read so much.  As for whether I'm a writer or not, I'm not sure yet.  

So, this is me procrastinating and hitting a bit of writer's block.  I'm taking this week off to tell you that.  But I'm not stopping.  Still to come is the continuation of my discussion of Conversational Marketing and it's related tactics.  So far I've covered:

1. Message Boards & Forums
2. Blog Commenting
3. Q&A / Knowledge Websites

Next up are the remaining segments in Conversational Marketing:
4. Social Networks
5. Product Review & Opinion Websites
6. Brand Evangelist Forums on Blogs, Websites, & Social Networks
7. Crowdsourcing Websites
8. MicroBlogging (Twitter)

After that I'll get into working with Influencers to spread your message.  And so much more.

Thanks for reading.