Friday, November 20, 2009

WOMMA Webinar - Brand Evangelists

posted by Larry Weintraub
10:07 AM
A few weeks back I did my first ever webinar.  It was for an organization I belong to (along with my company Fanscape) called WOMMA - The Word of Mouth Marketing Association.

I was asked to speak about the topic of Influencers.  More specifically how we use influencers to help spread the word on the projects we're working on.

Below you can watch the webinar and peak behind the curtain a little bit to see how we do it.  I give an overview on the tactical approach we take to finding and utilizing influencers as well as a case study on a project we did for our client GameStop.

It's about an hour long and I hope you like it.  If you have any more questions, please let me know.

Labels: , , ,

AddThis Social Bookmark 

Button

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home

 © 2007 Fanscape