The Power of an Ad
posted by Larry Weintraub | 10:24 AM |
I came into the office this morning with the intention of writing a blog post about something completely different. But I happened to read an article that led to another that led to another. During the week I kept seeing references to a debacle from the Brazilian arm of major ad firm DDB and WWF. But I'll admit, I ignored it. I was more interested in seeing what new iPhone apps were being discussed in TechCrunch or yesterday's hilarious re-post about Jews being the cause of AIDS.
But today I followed an article and it led to me actually watching the ad in question. Odds are if you are reading my blog you've already seen this ad. But for those of you who haven't, it is something to see.
First off, do you know what WWF is? I'll admit when i was reading the blog I didn't immediately know what it was. Put DDB next to WWF and it's just a bunch of initials. But there was mention of a panda and then I got it, World Wildlife Fund.
I want to get back to this ad. It's amazing. First, it's amazing to look at. They've re-created the 9/11 attacks in a harrowing manner and then compared it with the Tsunami of 2005. Basically showing that the Tsunami's death toll was 100 times as great as the 9/11 attacks by having dozens of jets headed towards the World Trade Center. Second, it's terrifying. Third, it's EXTREMELY controversial. In this case it is devastatingly controversial to DDB Brazil and WWF Brazil. So much so that they're boiling in hot water right now.
Now I don't condone the ad and I am a patriot thru and thru. So how can I say that this is an incredible ad without sounding like an ass? Not really sure. I am just moved by it. Not by the message. The message is that the world is a fragile place and we need to protect it and beware of it. I already know that. But this ad is memorizing. I keep watching it over and over. I won't soon forget it and I'll be telling a lot of people about it. I'll be talking about the WWF a hek of a lot more than I have in my entire life.
Isn't that the point of an ad?
You can watch it on AdWeek's AdFreak blog...
But today I followed an article and it led to me actually watching the ad in question. Odds are if you are reading my blog you've already seen this ad. But for those of you who haven't, it is something to see.
First off, do you know what WWF is? I'll admit when i was reading the blog I didn't immediately know what it was. Put DDB next to WWF and it's just a bunch of initials. But there was mention of a panda and then I got it, World Wildlife Fund. I want to get back to this ad. It's amazing. First, it's amazing to look at. They've re-created the 9/11 attacks in a harrowing manner and then compared it with the Tsunami of 2005. Basically showing that the Tsunami's death toll was 100 times as great as the 9/11 attacks by having dozens of jets headed towards the World Trade Center. Second, it's terrifying. Third, it's EXTREMELY controversial. In this case it is devastatingly controversial to DDB Brazil and WWF Brazil. So much so that they're boiling in hot water right now.
Now I don't condone the ad and I am a patriot thru and thru. So how can I say that this is an incredible ad without sounding like an ass? Not really sure. I am just moved by it. Not by the message. The message is that the world is a fragile place and we need to protect it and beware of it. I already know that. But this ad is memorizing. I keep watching it over and over. I won't soon forget it and I'll be telling a lot of people about it. I'll be talking about the WWF a hek of a lot more than I have in my entire life.
Isn't that the point of an ad?
You can watch it on AdWeek's AdFreak blog...
Labels: AdFreak, Advertising, AdWeek, DDB Brasil, WWF, WWF Brazil
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I see much in life as a possible business. It is exciting, but also torturous. I just don’t have enough time. A new idea often sends me into hours of thought, research, and ultimately deviation from what I really need to do in a day. I believe that the Internet has made it easy for anyone to create a business. I believe that the Internet has made nearly everything in life easier. I believe that trying to impact the masses is a tough notion, but finding a group of people similar to you, is at your fingertips. I believe that music is free, and that is not a good thing. I believe that life is a collection of experiences and that every day I learn something new and forget something slightly new.
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