Thursday, July 31, 2008

Bad Marketing

posted by Larry Weintraub
8:30 PM
Last night as my wife and I were sitting down to dinner around 8pm, a knock came at the door. No one ever comes by at that hour unless they are selling something. If I see them wearing a Mormon name tag or carrying a box of candy, I just peak through the window and tell them we're not interested. But last night it was a young girl with a smile and I opened the door slightly and she started right in.

"Hi, are you as excited about the upcoming election as I am? After the past eight years we've had (she rolled her eyes), we are so in need of a change."

And she kept going and going and going. Then it came...

"So we can't do it alone. We need money. We are so low on funds and the Republicans have a war chest of up to $1 Billion. So, we're asking for your help. The amount we're asking for is $2,008 in support of this 'year of change'."

$2,008!

Not $50, not $150, but $2,008!

Now understand this, I am a Democrat. I plan on voting for Obama. But I do not like the whole political election process.

In fact, only 2 weeks ago, I sat at my computer and I searched to find out how to take myself off the Democratic Party mailing list. Please, don't kill any more trees to tell me how important it is to vote. But even more important, don't call me!

Every time we have an election, the phone starts ringing. The Mayor, William Shatner, Martin Sheen, Buzz Aldrin, and on and on. I bet during this upcoming election season we'll get 100 pre-recorded messages from celebrities telling us how important it is to vote.

It is enough to turn this Democrat Republican!

But I bet Republicans get hit up just as hard. So what is a voting American to do?

Why is this allowed? Can't I opt-out of this list that I never signed up for in the first place?

And I told all of this to this young lady. She opened a can of worms and I couldn't help myself. I actually told her that I was on the fence and if I kept getting bothered by Democrats that they were going to lose me. I asked her why she was asking for money. "Doesn't Obama have a huge financial advantage over McCain?" I asked.

"Oh no," she said. "The Senator is almost broke. The race has cost him a fortune plus he had to bail out Hillary."

"Really? But I thought he was getting like $35 Million a month in donations. That's what I've read in the press."

"And who do you think controls the press!" She quipped.

I went on to tell her how upset I was at the party for all the mail and phone calls. She listened intently, nodded and then asked, "So will you be contributing tonight?"

And that my friends is how you lose a customer.

Like I said, I'll vote for Obama. But I hate politics and I hate this process.

If anyone knows how to get off "the list" please let me know.
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Friday, July 25, 2008

Another One

posted by Larry Weintraub
10:49 AM
Dr. Randy Pausch died today. I hate that my blogs have been dedicated to people dying lately. Well, what I really hate is death. That sounds dumb, I know. Who loves death? Death is depressing. Especially when it happens to people who are young and good.

But we knew Dr. Pausch was going to die soon. He'd actually managed to live longer than I think he even thought he would. During that time he managed to inspire millions of people. Including me.

I blogged about Dr. Pausch back in April because he had helped me see how great my life was. (Here is the video again if you want to see his abridged speech that he did on Oprah):



So today when I learned that Dr. Pausch had died, the first place I went to on the web was Carnegie Mellon University's website. I wanted to make sure that they had posted a tribute to Dr. Pausch. And sure enough, on the homepage, I saw this:

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Thursday, July 17, 2008

Music Videos

posted by Larry Weintraub
10:14 AM
Shane showed me the new Radiohead video today. But it isn't just a video. It is a concept. Not a concept video, a concept.

http://code.google.com/creative/radiohead/

a 3D rendering that was made purely with numbers, not images. Try it. Watch it on Google and manipulate it. Pull Thom's face all around. It's very cool.

Then there is this one where a creative video director used 4 mini screens and has them all tied to make one multi-angle video. Not a known band (Electric Eel Shock), just a very interesting concept.

http://www.bobslayer.com/multi/











My favorite, however, is the innovations being made by Arcade Fire. "Neon Bible" and "Black Mirror" are dark, disturbing, and brilliant. You'd swear these videos were made by David Fincher (My favorite director - The Game, Fight Club, Se7en, etc.) or David Lynch.

Neon Bible let's you interact with the image in the video and make stuff happen.



For Black Mirror, you can add and remove various instrumental and vocal tracks. Try 1 and 2 to get just the vocals and the percussion. Very cool!

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Tuesday, July 15, 2008

Stu Stays on Top of the Stack

posted by Larry Weintraub
9:05 AM
There is so much I want to blog about, but I don't want to do it yet because I believe Stu deserves to stay at the top of the stack for a while longer. I'm getting choked up just thinking about him right now, so I hesitate to blog about something else and as a result push him down the blog page.

I do want to say thank you for all of the notes that have poured into me during the last day or so. I didn't write the blog for any other reason than to honor my friend and to put into words what I experienced on Sunday and in my years knowing Stu.

Here are a few thoughts that have been shared with me... (Forgive me for slightly trimming or paraphrasing your words)

Nicki Loranger - Your blog was unbelievable. Seriously. We’re going to share this with the family assuming you are OK with that…

Jaclyn McNutty - thank you SO much for getting that out..I am sure it helped you and will help many others cope with this blow.

Ryan Star - Thank you for your beautiful blog about stu. He was the best and will be missed.

Jamie Feldman - I just read your blog post about Stu's funeral and I don't think it could have been better said. I was Stu's first assistant in management for about 4 months. I worked with him for 3 1/2 years before I left. He was a wonderful person and my role model for being a father and working in the music industry because he always did whatever he could every night to either put his kids to bed or say goodnight. And now that I have kids, I do my best to rush home from Hollywood to Brentwood or Santa Monica so I could have at least the end of a meal with my family and put my kids to bed.

Jennie Smythe - I haven't called, but I have obviously been thinking about Stu and you guys. I must have received well over 50 calls over the last few days. I was stuck in NY on Saturday and couldn't get to the service by Sunday. What an amazing community we have... full of characters, full of life, full of art. I can hear Stu's voice in my head... mostly yelling at me. :-) But, I've laughed and cried, and am thankful that because of Stu and my time in this crazy business that I've met the most incredible people.

Simon Glickman -
Just wanted to say I thought your post about Stu Sobol was really moving. I didn't know him, but a lot of my former colleagues (and current friends and clients) did. Now I feel like I knew him a little bit.

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Sunday, July 13, 2008

Stu Sobol

posted by Larry Weintraub
9:36 PM
Today I drove out to Simi Valley. I don't know if I've ever been to Simi Valley before. It's about 45 minutes away and it is deep in LA's San Fernando Valley. If you watch the TV show, "Weeds" then you can imagine what Simi Valley is like (Weeds' location of "Agrestic" is actually based on Simi Valley's neighbor, Stevenson Ranch).

It takes a lot to get me out to a place like Simi Valley on a 95 degree July Sunday at the same time as my son's swim lesson.

It takes Stu.

Today was the day Stu Sobol was laid to rest.

Here's the thing. I barely knew Stu. That's not true, I knew Stu, but not intimately. We've been doing business together for nearly a decade, but it's not like I hung out at his house with his wife Julie or his two kids. But I could have. In fact, I think Stu would have liked it if Denise and I had come up to the house. Because that's the kind of guy Stu was. He wanted to know you better. Work and life were completely intertwined.

I haven't seen a turn out like this at a funeral in years. There must have been 300 people there. There were rock stars, managers, agents, family members, Jewish congregation members, neighbors, former business partners, and some who were a combination. But all friends.

There were about a dozen speeches. The people giving them may have come from different facets of Stu's life, but they said the same thing. Stu was the life of the party. He made you feel welcome.

And that is exactly what Stu was for me. He was a friend. He was a business associate. He's someone who made me feel great every time I talked to him.

Stu was one of my business partner Terry's best friends. Stu and Terry were close for years. And when we went into business together, Stu treated me like I'd been friends with him as long as he'd been close to Terry.

When Stu called, I jumped to the phone. If I missed his call, I'd call him back within minutes and then be bummed that he couldn't take the call. Because a call with Stu was going to be fun. Stu was going to tell you how amazing the artist he was hocking was and how lucky I was to be potentially involved. Sure, we'd mix in a few minutes about one of the reality TV shows we both watched - Rockstar, American Idol, Survivor. You'd get two calls in one. You'd get a gossip session with a friend and insight into the "Next Big Thing." And when Stu got you involved with one of the artists he managed, you really got involved. He'd have Alex and Aaron from The Calling come over to the office to upload photos. He'd have John from Eve 6 meet us at a coffee shop. He'd have Maynard and Billy from A Perfect Circle tell you what they would and would not be willing to do. He'd even have Ryan Star call you up to tell you about what really happened on Rockstar - Supernova. He'd show you that they would be the artists that would break the mold and actually do the work that others wouldn't.

Stu made everyone feel like a rock star. Ask any radio promotion or marketing person at a record label about what it was like working with Stu. I know Lorraine at Jive loved working with him. He let her know that the band 3 Days Grace was happening because of her. Trust me, I know from first hand experience, nothing makes you feel better than having a band's manager tell you that you are the reason a song topped the charts.

And today there is a gaping hole in the world. The music business has enough problems and losing one of the best members of its team doesn't make it any better.

There is no doubt that funerals are sad. And today was no exception. But I didn't leave depressed. I left inspired. If I could leave a legacy like Stu, then I would have truly accomplished something.

The rabbi said something that stuck with me.

Rest in Shalom.

Rest in Peace.

All day long those words have been rolling through my brain. The words, "Rest in Shalom" along with a song that Ryan Star and Eve 6's Max Collins and Tony Fagenson performed at the funeral called, "Breathe." It is a beautiful song with some great and appropriate lyrics:
Breathe
Just Breathe
Take the world off your shoulders, put it on me
That's what Stu did for the artists he managed. He took on their stress so that they could make the best music possible. And every song those artists wrote was, according to Stu, the best thing you'd ever heard.

I'll miss you Stu. You were one of kind. I'm lucky to have known you.

Rest in Shalom.


Here is a version of "Breathe" that I found on YouTube.

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Saturday, July 12, 2008

Show and Tell

posted by Larry Weintraub
10:35 PM
I am enamored with marketing, advertising, and innovation. But I can't keep up with it all. There are only so many hours in the day. I have a job to do; clients and employees to whom I'm responsible, a family who needs my attention. But I refuse to accept that. If I'm not observing, inhaling, or learning, then I'm not doing my job. I'm in advertising and marketing, I have to know what is going on at all times.

It is an impossible task. One I can't do, even if I didn't have all of the aforementioned responsibilities. So how do I keep up? I surround myself with great people. Some of those people share the same passions as me. Others don't, but provide me with the honest feedback I need instead.

On Friday we had our first Show and Tell day. Shane, our Creative Director organized this interactive meeting and timed it with a weekly "Happy Hour." See, I often get frustrated that others don't share my excitement for advertising. I was starting to wonder, is it me? Am I lousy presenter? Are people afraid of me? Are people simply afraid of public speaking? The last is rhetorical, I know that most people are. So maybe that is it. Maybe trying to get people excited to share new ideas in front of 25 others on a Tuesday morning is not realistic. So Shane came up with the idea of doing it at the end of the week supported by food, drink, and a completely voluntary atmosphere. And it worked.



With about a 75% turnout, Shane started the meeting by showing the latest webisode from The Office. Why didn't I think of that? Almost the entire company shares a love for The Office. Two minutes later, the ice was broken, everyone was warmed up, and the show and tell had begun. Shane then showed something else which led our CTO Kevin to show a very politically incorrect, yet hilarious YouTube episodic program. Next Shane showed what they did to promote the TV show, Dexter, in the UK, which reminded me of something I'd seen recently that asks you to type in your friend's name and instantly there is a 4 minute video on your friend being positioned as the latest Presidential candidate. Then JP showed Mixwit, a site that allows you to create and share your mix tapes. So simple, yet so brilliant.

Mission accomplished.
Company participation - check!
Engagement - check!
Embrace of innovation and advertising - check!

Why / How did this happen? Why couldn't I get this excitement in weekly meetings? Because I hadn't followed these rules.

1. Optimal participation happens at the very last hour of the work week.
2. Let someone else run the show (preferably your Creative Director if you have one).
3. Have food and drink (Google swears by this and brags that most or all innovation happens around food).
4. Don't expect everyone to participate, but watch their reactions. You can't do that when you are the presenter. You're too worried about getting your information correct and not screwing up the message.
5. Play the auditor and if you are going to showcase, do it briefly; crowd source knowledge, observe, and learn.
6. Just have fun and don't expect to change the world.

I can't wait for next week!

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