The Bandwidth Conference – Transcription

A few days back I posted a recap of my panel at the Bandwidth Conference. Because so many people contributed questions for me to ask at the panel, I wanted to share how it actually transpired. Thanks to Ashli at Bandwidth for sending me the cassette of the panel. I'll admit, finding a cassette player proved tougher than I thought, but I did and Ann in my office sat down and painstakingly typed up the below transcription. What follows is a verbatim recount of the panel titled: "Bellwethers - Fanscape's Larry Weintraub sits down with representatives of the leaders of the industry - music loving youth. A look at the way they discover, purchase (?), interact with, and are exposed to music."

Bandwidth Conference Transcript

Bandwidth Conference
San Francisco, CA – Thursday, August 14, 2008, 2pm
Panel: Bellweathers
Complete Transcription of panel

LW: Hi everybody. My name is Larry and this is our panel of Bellwethers, or young people as I like to say. So, what is happening here in this panel is that you are going to kind of eavesdrop on a conversation we’re going to have about what makes them do what they do – how they consume entertainment. To give you a little background on the way that I prepared this… How many of you use LinkedIn? Ok. So I actually asked all of them if they knew LinkedIn and 3 out of 4 didn’t really know or use LinkedIn, so I explained it. LinkedIn is the stuffy suit version of Facebook and MySpace. What I did is I send (some of you in the room may even have gotten this) a note out to 500 of my LinkedIn friends and said, “Ok. If you could ask a young person anything about how they consume entertainment, what would it be?” In about 3 day’s time, I got almost 200 questions.

I’ve condensed those questions into … a lot about what makes them tick. I’ve gotten a lot of insight into each one of them in the last hour – just about where they live and how they consume things. So, I’m gonna ask them a lot of questions, feel free to jump in and ask questions as well, we can do it at various times or if I get thru my 177 questions then you guys can come up and ask questions when I’m done.

I will introduce the panel: Ratesh is from Reno, Nevada. He is 20 yrs old. What do you like to eat?

Ratesh: Uhh. Not Indian food.
LW: Not Indian food. Ok. There you go. We also have Aubrey over here who’s 19 yrs old, also from Reno, Nevada. She wanted me to tell you that she’s 20, so I just blew that. The cats out of the bag. You picked a Canada Dry soda over there, was that your first choice of soda or did you get stuck with it cause you opened it?
Aubrey: Yeah, I got stuck with it. Well, we had Coke this morning so...
LW: OK. Gotcha. Camilla over here is 18 yrs old. She’s from Berkley and she’s the most worried about everybody looking at her and judging her. So, everybody tell her she’s gorgeous and everything she says is fantastic. Edward here is 23 yrs old from Stockton, and I don’t know enough about him other than he’s probably the least music obsessed (however still loves music). Some of them are more music than others, so we’ll steer this towards music entertainment and all kinds of things over the course of the hour.

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