Quarterlife - Follow Up

Interesting, the post I made about Quarterlife resulted in the most responses I've had yet. Thank you to everyone who sent me notes.

The morning after I posted my blog, Marketing Vox posted an article titled, "Quarterlife bombs on NBC, moves on to Bravo."

Re:Invention contributed to my comments by stating, "So much for moving 'Free' to TV." True. Thanks for the note.

Jesse sent me a note via email asking me to check out his web-based series, "Drawn By Pain." Thanks Jesse, I'm happy to oblige.

As long as I'm giving you a plug Jesse, it would be great if you could shed some light on how viewership is going for you. I asked my research team to see if they could find some general Internet TV (IPTV) viewership stats for me, but since you are the actual creator of a web-based show, maybe you'll be able to answer some of my ponderings.

Marketing Charts posted this very exciting article, that should apply specifically to you, "Internet TV Audience to Hit Critical Mass in '08."

So considering that, when I think of IPTV, or original programming for the Internet, I'm wondering things like:

1. Have you figured out your sweet spot yet? Do you know how long your individual "webisodes" should be? The YouTube world hovers in the 70 second range. Full-length programming at 30 minutes and greater seems too long. What have you found to be the optimal length to engage your viewers?

2. What is critical mass for you? How many viewers do you hope to have to support the ability create more episodes?

3. What is your ultimate goal? Is it a deal for network TV? A movie? Funding for more episodes from a network or VC? Advertising?

I'm excited about the prospect of IPTV. Much like web radio is showing us that there are thousands of radio stations, not the 50 we get locally or the 100 - 200 that satellite offers. The future of original programming on the web is very enticing to someone like me who gets bored VERY easily.