Truly Viral

On Friday someone sent me the Sarah Silverman / Matt Damon video. I thought it was hilarious. I sent it to Christy and Molly in the office immediately. They had already seen it. It was 11am in the morning, how was that possible?



Because it defines the term, "Viral!"

What makes something viral?

It touches a nerve.

Why is this video viral?

It touches several nerves:

1. It's funny
2. It's sexy
3. It's naughty
4. It involves a VERY famous person

I love Jimmy Kimmel. For the first year of his show, I watched him every night. I used to love hearing him on the radio station KROQ here in LA. Then he and Adam Corolla got their own TV show, "The Man Show." Then they got another one, "Crank Yankers." Point being, Jimmy is known to me. But I don't know that he's a household name. His show has been on the air for 5 years now. But I don't know that the US population would generally name him in the same sentence as Jay Leno and David Letterman.

I love Sarah Silverman. My friend Randy produced her stand up comedy movie, "Jesus is Magic" and I was at the taping. She is hysterical. She is completely politically incorrect. She says the things some of us think, but would never say out loud. But once again, she is not a household name.

Now Matt Damon. Well he is an A-lister. No doubt!

Look at the production quality of this video. How did Matt have time to do this? Is Matt best friends with Jimmy and Sarah?

See, it is viral because Matt is a huge star so we'll watch something with him in it. He's swearing and implying sex with Sarah. We don't usually hear about Matt's exploits. So that makes this even more desirable. He's funny. We know Matt has a sense of humor. We've seen him be campy and quirky at times, but not like this.

Matt Damon being sexy, funny, and free.

Now that is viral!

Sarah and Jimmy get to ride him into viral stardom.