About Me

Christy in the office sent me some stats today from MediaPost's Marketing Daily Newsletter.

They Blog, Therefore They Are
Bloggers are younger than the general population, and higher percentages are Hispanic and African American. More Democrats than Republicans are blogging but Libertarians are No. 1. Bloggers are also more likely to give advice.

So how does their use of new media compare with the general population? (Source: BIGresearch)

Cell phone
Bloggers: 93.0%
Adults: 87.5%

Instant messaging
Bloggers: 75.3%
Adults: 49.3%

Download/access video/TV content
Bloggers: 72.2%
Adults:
45.0%

Video gaming
Bloggers: 66.9%
Adults: 47.5%

Text messaging
Bloggers: 65.5%
Adults: 45.2%

Statistics are fun, aren't they?

So how does this apply to me?

I now need to know how old the general population is. I'm 39, so I gather the general population is at least 40.

I grew up in LA and I can speak some Spanish. Just call me Lorenzo next time you see me.

I thought I was a Democrat, but it turns out that maybe I'm a Libertarian. I wonder if Wayne here with his $14, 629 in funds has a shot.

My dad is an adult. I don't feel like an adult. Many will tell you that I don't act like an adult either. So if I use my dad as the adult comparison, then these stats are dead on. I do all of those things and except for the cell phone one, my dad wouldn't know what any of those others are. He still asks me if I have any new tapes for him to listen to (referring to CDs of course).

Hasta Luego!